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15 Best Japanese Eye Makeup Products & Their Reviews (Updated 2022)

Written by Arianna Last Updated: October 26, 2018

When you’re trying to come up with the best look for yourself, you find yourself scouring stores and the internet all in search of that one product that will make all the difference.

It can be difficult to weed out the bad products from the good, leaving you feeling frustrated and often times spending more money on products you won’t use. In order to find the products that give you that extra oomph, you have a lot of trial and error in order the product that best suits your daily style.

If you’re looking for makeup that’s unique, specifically tailored or multi purposed, then you should check out our list of Japanese makeup and what they can do for you. This comprehensive list will show you which make-ups might help you pull off that exotic look you’ve been dreaming of.

With that said, let’s get started. Here’s a list of the 15 best Japanese eye makeup products and their reviews for 2021.

Table of Contents

1. ETUDE HOUSE Dear Darling Water Tint: Various shades

Coming from one of the most revered cosmetics companies in Japan “Etude House”, The Dear Darling water tint is a great way to supplement lipstick for a more natural look. Rather than covering up those lips you’re so proud of with heavier products like lipstick, let them shine all on their own.

The Dear Darling tints your lips to provide a burst of color that has a more natural appearance than modern day lipsticks and with a variety of colors to choose from you’ll never be left wanting for something new.

Not only do these water tint’s come in stylish shades, but they also have a fruity twist to them. The fruity water that’s a part of the tints has flavor which just adds to the appeal in these cute colorful glosses.

You can decide what today’s flavor will be Strawberry, Cherry or Orange. No matter what you decide to be the best flavor to represent you, each stylish color will leave your lips glossy and well moisturized.

Pros & Benefits:
  • Fruity flavors that moisturize the lips
  • Variety of shades
  • Rich in vitamins
  • Promotes a classical appearance

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2. TONYMOLY Petit Bunny Gloss Bar

If you’re looking for a unique combination that situates itself between the thicker lipsticks and lighter lip glosses.Then Petit Bunny Gloss Bar might be just what you’ve been looking for, the stylish lip crayon not only does an amazing job moisturizing.

The power of Vitamin E is only enhanced by the fruity fragrance included in the gloss. The crayon is sheer in color with a glossy finish to make your lips shine and if that wasn’t enough it also comes in the adorable shape of a bunny.

Highly portable in it’s cute carrying case the gloss will soon become your favorite accessory to be included in your purse. it’s ability to be worn over your favorite lipstick or standalone, makes the Petit Bunny gloss bar multipurpose.

It’s flexible in allowing you to choose how you want to wear it makes it a go to product when you’re on the go.

Pros & Benefits:
  • Portable with a cute animal casing
  • Moisturizing with Vitamin E
  • A creamy texture that adds a pop of color
  • Multipurpose

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3. CANMAKE Cream Cheek: Various Shades

If you’re wanting to supplement the fiercer colors of today’s mainstream makeups then take a look at Canmake’s cream cheek. It’s specially formulated, starting out as a gel that transforms into a solid dry blush of color.

Rather than using a heavy powder that sits atop the skin, the gel melts into your skin ensuring a flawless complexion that lasts for hours. It only takes a dab of this powerhouse makeup to blend a supple flush of color into your cheeks.

Once applied the color of your choice gives your skin a healthy, rosy appearance and with the variety of shades to choose from you can find the right one for your skin tone.

Pros & Benefits:
  • A gel based formula
  • Melts into the skin, blending well with other makeup
  • Long lasting color
  • Doesn’t dry out skin
  • Comes in a variety of colors

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4. Kohi Dolly Wink Liquid Eyeliner-Deep black

A product of one Japan’s top model’s, the Kohi Dolly Wink Liquid eyeliner can make you the star of the show. This long awaited eyeliner gives you a refined look and comes in a deep black color that’s bound to make your eyes pop.

A fast drying formula which is resistant to moisture, no tears, sweat or smudges is going to drag this rich color from your eyes.The ability to go from a fine line to a bold thick line allows for a multitude of looks all with just this one eyeliner, making all those other eyeliners obsolete.

Stays on all day giving you a doll like appearance that will make all the other girls jealous, it can be removed with lukewarm water at the end of the day.

Pros & Benefits:
  • Rich black color
  • Flexibility for delicate to bold lines
  • Dries fast
  • Lasts all day
  • Moisture resistant

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5. CLUB Yuagari Suppin Powder Pastel Rose

A pastel rose pigmented powder that lasts all night while moisturizing your skin. It seems too good to be true, but that’s just what CLUB Yuagari Suppin Powder Pastel Rose does.

A pleasant fragrance that’s not too bold or subtle accompanies the powder, the pleasant scent of Rose doesn’t seep into your skin when you’re done with it.

Coming in a metal case that is easily secured means you can take this powder anywhere without fear of it coming open in your bag. Leaving you with the ability to touch up on the go.

Its affordability is just another reason we love this powder and it’s easily applied too! Just gently apply the powder either with your favorite brush or with the powder puff that comes included in the tin. Leaving the powder on will reduce the appearance of blemishes or uneven skin.

Pros & Benefits:
  • Airy dry powder
  • Reduces the appearance of uneven skin
  • Fragrant scent of roses
  • Moisturizes
  • Portable

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6. Holika Holika Lazy & Joy Gudetama Cupcake Eye Palette Shadow-Various shades

Holika Holika’s cupcake eye palette gives you a tasty treat. A variety of colors is included with each palette which means the spice of life really is variety. You can choose what look you want with the multitude of color combinations available in a single palette, you’ll never want for a new look.

Various textures are included in the palette ranging from matte to glitter which means that you can go from sultry to glamerous all with this one case. This scrumptious treat not only comes in a variety of shades, but is also robust in application.

You will have the ability to create different effects with varying strokes of this colored powder. It’s long lasting and only requires one coat to make those eyes pop.

Great for beginners who want to start learning how to apply makeup, this eyeshadow has multiple colors and textures to sample allowing even the most noviced of makeup users the ability to learn as they go and it won’t break the bank either.

It’s highly affordable for the variety that you’ll get, do yourself a favor and check these tasty shades out.

Pros & Benefits:
  • Affordable
  • Variety of colors per palette
  • Variety of textures per palette
  • Long lasting
  • Multipurpose
  • Great for beginners

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7. DHC Lip Cream

The problem with Lipstick and Glosses is that they only mask the lips that they’re supposed to be enhancing and with multiple applications lips can become dry or begin to look haggard. Vertical lines stand out when the lips become dry meaning moisturization is key if you want to look your best.

Sustaining a beautiful supple appearance to your lips means finding a product that can do more than just look pretty. If that’s what you’re striving for then DHC Lip cream is the way to go. It’s a great way of supplementing your makeup regime all while healing some of the damage long makeup applications cause.

It’s long lasting and has the ability to be worn underneath your lipstick or even added on top as an extra gloss. All these benefits are included all while maintaining those lips beneath those lipsticks and glosses you love so much.

It helps reduce the appearance of vertical lines from repeated applications of lipstick and soothes with a combination of vitamin E and Olive oil. This lip cream will pamper your lips leaving them supple and kissable.

Pros & Benefits:
  • Moisturizing
  • Long lasting
  • Multipurpose
  • Velvety texture
  • Reduces the appearance of vertical lines

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8. Kose Softymo Speedy Cleansing Oil

At the end of the day, all that beautiful makeup has to come off. Unfortunately as easy as it is to apply makeup, it’s not so easy to remove. You end up with streaked stained skin which clogs your pores and leaves all that hard work you did applying the makeup more cumbersome than beneficial.

That’s where this product comes into play, it takes all that hard work of scrubbing at your skin and takes away the need to use an additional cleansing foam. Kose Softymo’s cleansing oil can wash away even the most stubborn of mascara.

This cleansing oil leaves no trace of makeup behind all while clearing the blocked pores makeup can cause. A single bottle can last last months! Using just a few pumps of this cleanser is enough to rid yourself of oily skin

Leave your skin feeling refreshed, clear of any impurities left behind by makeup or naturally occurring oils. Gentle to your skin and affordable.This cleanser is definitely worth a try if you’re finding your cleanser’s just not doing the job.

Pros & Benefits:
  • Affordable
  • Refills available
  • Long lasting
  • Cleansing
  • Removes makeup
  • Gentle on skin

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9. DHC Velvet Skin Coat

If you’re looking for a multipurpose skin product then take a look at DHC’s velvet skin coat. It’s ability to be applied before foundation or as a stand alone product makes this skin cream a go to for skin care.

Used around the world this transparent gel textured makeup primer will glide across your skin like silk, no drying is required which means this lightweight gel based product won’t cause a mess.

The skin coat minimizes the imperfections in skin that we all have, hiding any unsightly lines that have occurred either from repeated makeup applications or age.

The skin coat leaves your skin silky to the touch and is long lasting so it won’t be brushed aside. Look flawless in this lightweight transparent primer whether it’s applied beneath makeup or as a stand alone makeup.

Pros & Benefits:
  • Lightweight
  • Transparent
  • Gel based
  • No drying time
  • Long lasting
  • Multipurpose

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10. Too Cool for School Art Class by Rodin Shading

If you’re searching for a palette that can give you more than one look then this is the palette for you. This palette has three distinct colors which can be used to give yourself that vivid look you’ve been searching for.

All three blend’s can be mixed together and used as a bronzer, leaving a warm color to your skin. You can also use a single shade to give yourself a subtle allure to enhance your features.

The ability to apply on face, neck or upper chest shows it’s multipurpose nature. Allowing you to create a uniform appearance to your skin tone despite any blemishes you might have.

Sculpting your appearance is another beneficial way to make use of this product. Using any combination of the three shades or even a stand alone color, you can direct people’s eyes to your best feature. Enhancing your bodies natural beauty and giving yourself a flawless complexion.

Pros & Benefits:
  • Can be used as a bronzer
  • Three distinct shades in each Palette
  • Ability to combine shades or use singularly
  • Easy to blend
  • Buildable and uniform

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11. Hada Labo Tokyo Gentle Hydration Cleanser

Make your skin happy. By using Tokyo Gentle hydration cleanser you can remove all those unsightly residual effects of your day to day life. Skin is oily all by itself and can attract dirt, the constant use of makeup clogs pores and leaves impurities on the skin.

Despite repeated washing your skin clings to such impurities which results in clogged pores and blackheads. You need a cleanser that can take on the day, ridding your skin of any grime it might have clinging to it.

This cleanser moisturizes the skin while cleaning away all those impurities and the leftover makeup your skin holds onto. A water based cleanser that’s not oily, it leaves your skin feeling refreshed and healthier looking.

No unnecessary ingredients clog up this cleanser, this hydrating cleanser gives you only what your skin needs without piling on all those needless chemicals like fragrances and dyes.

Pros & Benefits:
  • Water based
  • Moisturizes
  • No unnecessary ingredients
  • Free of Fragrance and dyes
  • Clean’s and refreshes

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12. NAMERAKA Sana Isoflavone Facial Milk

Applied after carefully cleansing your skin, this facial milk hydrates your skin while not leaving that greasy feeling many other products do. Unlike other products this isn’t oily or heavy, it’s light and airy. Absorbing easily into your skin with a milky smoothness that leaves your skin feeling refreshed.

If you’re worried about additives like fancy perfumes then no need to worry, it’s fragrance free which means that you won’t be worried about any cloying scents attaching to your skin.

It dries fast all while allowing you to add  as many layers as you need. Irritation to skin is a real problem with many products, harsh chemicals can strip your skin, but with Sana Isoflavone facial milk that’s a thing of the past.

A milky supple lotion that is great for sensitive skin, multiple coats don’t cause breakouts. If that wasn’t enough it’s highly affordable which means you don’t have to skimp out on applications.

Pros & Benefits:
  • Affordable
  • Good for sensitive skin
  • Multiple coat’s don’t clog the skin
  • Moisturizing
  • Cleanses the skin of makeup and oils

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13. TABINO YADO Hot springs “Milky” Bath Salts-Assorted pack

Unlike other bath salts, these are steeped in tradition. No cloying perfume or bubbles here, this is a hot springs Vacation. Each pack comes with 13 individually sealed powders with four distinct hot spring experiences.

You can try them all! Treat your, skin, body, and mind to the relaxing sensation of bath salts filled with minerals made to promote circulation to the body.

No matter the size of your tub, a single packet is powerful enough to submerse you in the calming effects of these exotic salts. Gently fragranced these salts soothe the skin all while not drying it out, they leave your skin feeling soft with just a tinge of the varying scent’s.

The salts leave an opaque look to the water, replicating the ambience of a real hot spring. These salt’s don’t leave a trace of themselves behind in your tub, clean up is a breeze and no staining of your tub or shower occurs.

An affordable means to help reduce stress and relax your body, this large assortment of salts give you a variety of ways to take a vacation in your own home.

Pros & Benefits:
  • Affordable
  • Variety of salts included
  • No staining of bathtub
  • Soothes the skin
  • Creates a relaxing ambience

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14. ETUDE HOUSE Lovely Cookie Blusher-Various shades

This easily applied blush brings vitality to your skin all with just a few taps of the built in puff. Lightly applying this blush leaves a rosy tint to your skin, a look that’s flushed and lively.

This matte powder leaves a natural glow to your skin and compared to other powders which use vibrant dyes that take away from your natural beauty this powder is subtly beautiful.

No fragrance mean’s you’re not bogged down by heavy perfumes, it’s long lasting effects mean you’ll look cute all day. Coming from the esteemed Etude house you can be assured that this affordable makeup will stand up to its name.

With the variety of shades you can choose from, you’ll have to choose what beautiful color is just right for you.

Pros & Benefits:
  • Affordable
  • Easily applied
  • No fragrance
  • Natural appearance
  • Long lasting
  • Gentle on skin

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15. Kikumansamune Sake Skin Lotion High Moisture

This authentic Japanese lotion contains a concentration of the famed dry sake (Japanese rice liquor) of Kiku-Masamune. Alcohol free this lotion hydrates and soothes skin, brightening it’s appearance and adding a smooth texture to otherwise dry skin.

This affordable skin product comes in a large quantity all while in a deceptively small bottle meaning you get more bang for your buck. Added to your daily skin regime this product can moisturize not only your face, but the rest of your body.

Pros & Benefits:
  • Affordable
  • Large quantity per bottle
  • Moisturizing
  • Multipurpose
  • Alcohol free

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16. CANMAKE Stay on balm rouge-Tiny Sweet Pea

Without the need to apply a lip balm first, this lightly textured balm gives lips that natural luster all while moisturizing them. Goes on smooth, creating a barrier to help lock in moisture all while providing a solid color to dream about.

The color doesn’t change or wear throughout the day and with a non sticky feel that lasts for hours, this balm is a tank of possibilities. It has the sheen of a gloss, moisturizing capabilities of a lip balm and the rich color of a lipstick.

If that wasn’t enough it’s also going to protect your lips with a strong UV protection, on top of that it’s affordable.

Pros & Benefits:
  • Affordable
  • Moisturizing
  • UV protection
  • Long lasting

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Final Thoughts

As you can see for yourself this list is comprised of a variety of unique and specially tailored makeups, each with their own benefits.

You’ve seen cleansers and lotions to help rehydrate your skin after having makeup on all day, lipsticks and glosses to make those lips shine and eyeshadows to give you that sultry look you’ve been dreaming of.

Unlike other makeup suggestions these products are affordable and have rave reviews about them from customers all over the world. Whatever you’re looking for there’s bound to be something on this list that you should give a try and with all the amazing products listed, you just might have to try them all.

We hope you’ve enjoyed this list of the 15 best Japanese eye makeup products and their reviews for 2021. See one that’s not on the list and should be? Just let us know in the comments below!



Hi there! My name is Arianna and I have a passion for cosmetics and making myself look beautiful and stylish, especially on a budget. When I'm not diving into the latest beauty trend, you can find me playing tennis and taking care of my cat Mido.

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Last update on 2023-02-20 / Affiliate links / Images from Amazon Product Advertising API