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Fancy Eye Makeup: Top 10 Affordable Options For A Unique Look [Updated 2022]

Written by Arianna Last Updated: May 14, 2017

We never forget beautiful eyes, maybe because they truly are a window to the soul.

Who doesn’t admire a stunning pair of eyes on a woman? There are quite a number of celebrities with eyes that you could stare into forever, and their makeup artists make sure this enviable feature is always wearing the prettiest makeup around.

Some of these women include Mila Kunis, Aishwarya Rai Bachchan, Candice Swanepoel, Megan Fox, Tyra Banks, Michelle Pfeiffer, Kim Kardashian, Halle Berry, Penelope Cruz and Paris Jackson, the daughter of the late Michael Jackson.

You can dazzle others with your eyes by using some of the nicest and affordable, fancy eye makeup in shadow palettes, mascaras, liners and brow products. Zero in on your baby blues, browns, hazels, greens or any other eye color you happen to have.

Take a look at the list we’ve created just for you in our list of fancy eye makeup that offers 10 Affordable Options For A Unique Look.

Table of Contents

1. Lime Crime Venus II Eye Shadow Palette

If you want big, bold and head-turning, then consider this modern makeup palette for the eyes. Lime Crime is not like the other cosmetics companies out there. In other words, Lime Crime is makeup for the unafraid, who like going against the typical makeup standards. The company’s founder Doe Deere says her fantastical makeup which comes in crazy radical colors will empower whomever puts it on.

The Lime Crime Venus II Palette has become a cult favorite, just like the original Venus palette that first came out. Makeup obsessed women go wild trying to add this palette to their collection, and we can see why.

The Venus II includes eight highly pigmented eye shadow shades featuring long lasting quality. You can have fun adorning your lids in pearl, glow matte, sparkle matte and creamy matte shadows.

The colors are sensual and striking:

  • Pigeon (pearl): Brown/green shift
  • Filter (glow matte): Luminous cornflower blue
  • Marsh (glow matte): Mossy grey-green
  • Mustard (creamy matte): The color of corduroy
  • Fly (pearl):Ivory/green green shift, like the wing of a fly
  • Jam (creamy matte): Pumpkin spice creamy matte
  • Mud(creamy matte): Rich burgundy-brown, the color of spoiled fruit
  • Boot (sparkle matte): Nebula black with multi-color sparkle

2. MAC Eye Shadow X 9: Purple Times Niner

Professional makeup artist Tracey Levy tells InStyle magazine that every woman can wear purple eye shadow and that it gives a sense of regalness and understated quality. In other words, if you’re going for stunning elegance, try purple shadow, because it will make your eyes brighter and put the spotlight on you.

If you choose an eye shadow palette that contains a variety of purple, lilac, lavender, eggplant, etc., then you can make it work with any shade of eye color or skin tone.

MAC’s Purple Times Nine kit offers all that and then some. You receive purple shadows in all their potency in satin, matte and frost textures that you can play around with and create some fancy peepers. Stars like Mila Kunis enjoy wearing purple eye shadow, and when she does, you can’t take your eyes off of her eyes.

You can never go wrong with the MAC brand, as it’s made with fine ingredients that glide on smoothly and last long on the lid and brow bone. MAC was launched in Toronto, Canada in 1984 and since that time, has grown into one of the top three giant global makeup brands. MAC features an annual turnover of more than $1 billion and 500 independent stores.

3. Too Faced Instant Attitude Brow Lift Brow Bone Highlighting Pencil

Sometimes, all it takes is one simple makeup item that allows your eyes to pop and bring the attention to your favorite feature. Many women buy eye shadows, eye liners and plenty of tubes of mascara, but some forget about the essential bone structure above the eyes. This is known as the brow bone, and when you add a little lighting upon it, you can dramatically change your entire look.

Think of Jennifer Lopez and her exquisite bone structure. She’s one of the celebrities who always uses bronzers and highlighter along her razor sharp cheekbones and atop her brow bone for added appeal. The look adds a pretty glow to features.

Too Faced has come out with this wonderful highlighting pencil, designed specifically for the brow bone. The quality is fab, just like any makeup item from the famous Too Faced label.

The consistency is nice and creamy in a soft vanilla shade. Applying this highlighter right under your eyebrows and blending outward will lift the entire brow bone. Your eyes will appear larger and more luminous, as the highlighter provides a great frame around the eyes and also draws attention to your brows.

4. L’Oreal Paris Telescopic Mascara, Carbon Black

If you’re looking for pure elegance and the longest lashes ever, without using faux lashes, then Telescopic mascara is the the ultimate. Famous YouTube makeup star Carli Bybel calls this L’Oreal mascara one of her absolute favorites that she cannot live without. The formula is impressive, because everyone who applies Telescopic gets super long lashes.

In addition, the mascara wand is super skinny and flexible, and it allows the user to achieve excellent lash separation. The flat side of the brush lengthens lashes while the comb side of the brush separates lashes with precision.

You don’t have to worry about the dreaded clumping lashes effect. This unique formula is very “buildable” and offers “intense length, up to 60%.” The formula is even ideal for sensitive eyes or those who wear contact lenses.

For less than $10, you cannot beat this mascara, and it’s as good as high-end mascaras when you’re looking to build length. Carbon Black is the sexist, most potent black shade in the Telescopic line-up.

If you’re tired of mascaras that only offer volume, then consider Telescopic for long lush lashes, because it delivers exactly what it says.

5. Stila Stay All Day Waterproof Liquid Eye Liner

The signature cat eye is a classic makeup look for the eyes, and it’s been around for years and never goes out of style. Sophia Loren was brilliant at creating the perfect cat eye, and today, stars like Gwen Stefani, Angelina Jolie, Adele and Katy Perry show off the cat eye on and off the red carpet.

The cat eye features a winged eyeliner for the top lid and when done right, is one of the sexist looks for the eyes. Some women use pencil, crayon or even powder to draw on the cat eye, but the easiest and quickest and practically goof-proof way to achieve the look is with a liquid liner built with a marker-like tip.

Stila sells one of the finest liquid liners around, because the Stay All Day liner comes with a thin tip, so even if you’re all thumbs, you will still look like a pro creating a thin line on your lids.

It’s a “buildable” liner that can also draw on a thicker, bolder winged liner when creating your individual cat eye. It’s a precise liner that won’t tug or pull or get stuck on your lid. It glides along smoothly. Plus, it dries quickly and is water-proof and stays put, all day long with zero smudging or budging or feathering.

6. Pat McGrath Eye Blush 002 in Gold

It might not be the most inexpensive brand on the market, but it’s hard to argue against any incredible cosmetics product Pat McGrath puts out to the masses. After all, she is one of the best professional makeup artists on the planet. She advises women that you can wear bold makeup, as long as you’re not over-powering the face.

For instance, if you want the attention all on your eyes, then opt for a strong eye shadow in Gold and then, keep your lips matte and softer. Play around with textures to balance the features.

The gold pigment in Pat McGrath’s Eye Blush is beautifully opaque and striking on the lid. The glittery metallic finish adds instant glamour, boldness and a look at me attitude. Metallics have been hot makeup trends in the last couple of years and are not going away anytime soon.

You will fall in love with her makeup. Vogue magazine calls Pat McGrath the most influential makeup artist in the world. She’s famous for many of the runway makeup looks you see today. If she’s crazy about gold eye shadow, then you know it’s a hot beauty commodity.

7. Exotic 3D Fiber Lash Mascara, 300% Fiber Mascara by Lili’s Touch Inc

If you’re excited about creating doll lashes, meaning thick and oh so pretty, then you need the proper formula. Instead of resorting to faux lashes, you can create enviable fringe with Lili’s Touch Inc. 3D Fiber Kit. No glue, no mess and no hassle, says the popular brand.

In about one minute, the formula helps you achieve amazing full, long lashes in a simple 3-step process:

  1. First, apply Transplanting Gel to the upper half of your eyelashes.
  2. Immediately following, and while the gel is still wet, apply the Natural Fibers to the upper half of your lashes.
  3. Then, apply the Transplanting Gel a second time to enforce the natural fibers onto your lashes.

The product really delivers, because fans claim they end up with voluminous lashes, something they have never achieved before with other mascaras. The secret is in the formula and the 3D fibers.

This is a safe product and made from natural ingredients, including green tea fibers. It’s kind to sensitive eyes and to those who wear contact lenses. It is also easy to remove with soap and water.

8. NYX Ultimate Eyes Shadow Palette Brights

There is nothing wrong about wearing a neutral eye in shades like brown, taupe or gray, but sometimes, you’re going for that high glam effect. That’s when bold, buttery shades bring brilliance and a glossy appeal to your eyes.

A rainbow spectrum comes neatly packed into the NYX Ultimate Brights kit, so you can create some beautiful combinations of eye shadow, depending on your mood and how vivid you want to go.

The kit is compact and convenient to toss into your makeup bag. Best of all, the product features 16 great-looking powder shadows that offer a velvety rich texture and glossiness. You receive a nice mix of shimmers, mattes, metallics and satins to have fun with. There are Neutral-Warm and Bright shadows to blend or wear alone.

Even if you’re not familiar with eye shadows combos, NYX makes it easy to go pro with this advice:

  • Start by applying primer to the lids
  • Neutrals and mid tones can be used for blending
  • Use darker colors for the outer corner of the eye – blend darker colors inward
  • Add highlights on the inner eye corner and brow bone

9. Benefit Cosmetics Lemon Aid Color Correcting Eyelid Primer

If you want fabulous looking eyes that appear rested, alert and with even skin tone, then you need to prime, ladies. This easy step takes sheer moments to finish, and you’ll be happy that you chose this option.

Few of us have a flawless, balanced skin tone, especially around the eye area. Benefit has developed the ideal primer to correct these problems with a creamy warm, yellow base. The formula knocks out the redness and smooths away any discoloration on the lids.

It’s simple to use. Take up a small amount on the finger and smooth it over the entire eyelid. Make sure to apply the primer to the edge of your eyelid.

You don’t even have to wear eye shadow if you want to keep it more natural looking. Either way, this amazing correcting base by Benefit adds a freshness to the eye area. Just add mascara and go. Or you can apply an eye shadow on top of the primer, which allows for all day wear longevity.

Primers were invented to achieve a more flawless canvas. An eye primer is made specifically for that area and can conceal minor imperfections that make us look tired and dull. It truly is an eye opener that adds a polish to your makeup look.

10. MAD Minerals Loose Powder For Eyes

If you’re looking for eye makeup that is light, pure and breathable, then MAD’s mineral eye shadow in Coffee is the perfect deep brown matte as shadow or liner. The ingredients are basic and healthy in mica and iron oxide. What makes this brand versatile, is in the loose powder texture with a lovely reflective quality.

You can use this brown eye shadow dry for a sheer look, or you can wet the shadow to create a more intense pigment. No matter how you look at it, mineral eye shadow is another product that achieves a professional looking makeup without having an artistic background.

Brown eye shadow might seem too basic for some, but iconic model Cindy Crawford always reaches for brown eye shadow, because she says you can’t mess it up, and it delivers a nice smoky eye in seconds.

It’s a classic shade and always looks sophisticated, whether it’s for a formal event or a casual one. This Coffee shade works with every eye makeup combo imaginable and looks extra pretty with nudes.

11. Ardell Multipack Demi Wispies Fake Eyelashes

It’s okay if you like to put on false lashes, because many beautiful stars wear them and won’t hit the red carpet without them. Even no nonsense Oprah Winfrey has admitted to wearing her faux lashes all the time. We can see why, because false lashes create the ultimate frame for the eye in super long, thick and pretty fringe. Plus, false lashes can look very natural and realistic when the proper pair are chosen.

Ardell happens to be one of the finest brands on the market for years now, because their lashes are quality made, inexpensive and easy to put on and take off. Another bonus is their wearability; with the right care, you can re-use your Ardell false lashes.

In this 4-lash value pack, you’re receiving Ardell’s best-selling Demi Wispies. Fans rave about these faux lashes, because they aren’t over the top and appear just like your own lashes, only better. In addition, women love them, because they are easy to put on, light and flexible.

Some women are so obsessed with Ardell’s Demi Wispies, that they wear them every day. One fan puts them on like this: “I apply some black pencil liner, then use dark glue and glue them on. You can’t even tell that they’re fake.

So much better than mascara. Mascara really irritates my eyes, and this is a safe and healthy alternative when done correctly(glued to lid line and not to lashes).”

12. Anastasia Beverly Hills Brow Wiz

Gorgeous eyes and eyebrows go together, and sometimes, your eyes are made up beautifully, but your brows are less than spectacular. It might be genetics or over-plucking and waxing that has left you with skimpy brows.

Anastasia is the eyebrow goddess, because she has developed some of the finest brow makeup to enhance your natural brows and frame your lovely eyes at the same time. Let’s be honest; bold, full brows remain on-trend. Women are running around seeking expensive and sometimes painful micro-blading tattoo appointments.

Anastasia has made it simple to create an attractive set of eyebrows with her popular Brow Wiz super slim, retractable pencil. This wonderful pencil’s formula is able to create small hair-like strokes with precise placement. You can fill in sparse areas and then, take the other end which has a spoolie, and brush the brows up to blend the pencil.

Best of all, Anastasia’s Brow Wiz comes in a great variety of natural-looking brow shades. These include Auburn; Blonde; Caramel; Chocolate; Dark Brown; Ebony; Granite; Medium Brown; Soft Brown and Taupe.

Creating a stronger, thicker and healthier looking pair of brows can do a lot for your eyes. It takes your beauty to the next level.

Final Thoughts on Fancy Eye Makeup

We hope you enjoyed our list of the top 10 fanciest eye makeups around. Want to add one to the list? Feel free to let us know in the comments below.



Hi there! My name is Arianna and I have a passion for cosmetics and making myself look beautiful and stylish, especially on a budget. When I'm not diving into the latest beauty trend, you can find me playing tennis and taking care of my cat Mido.

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