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15 Best Purple Shampoos For Blonde Hair 2021 (Reviews & Top Picks)

Written by Arianna Last Updated: November 15, 2017

Perfectly vibrant blonde locks are one of the most coveted hairstyles of the 21st century. Celebrities like Kim Kardashian and Kylie Jenner can often be seen supporting well kept blonde hair.

The secret to achieving that ideal shade of golden hair is purple toning shampoo. Whether you’re a natural blond or you get your color from a bottle, dulling of the hair affects everyone.

When the time in between your visits to the hair salon’s prolonged, you may notice that your hair is starting to turn a copper tone. This is an indication that you’re overdue for a color treatment.

To prevent your hair color from fading too fast, you can use the following precautions. Avoid pollution, chemical products, and chlorine from swimming that can contribute to yellow hues in your hair.

Wear hats to block sun damage and shield your hair against environmental pollution. Putting in a water-filtering shower nozzle can remove chemicals from your water.

However, if you still can’t seem to keep your hair bright, purple shampoo offers a great resolution for you to avoid yellowing, banana colored hair.

Purple shampoo is a deep purple or violet colored hair product that diffuses purple pigment in your hair with each wash to neutralize brass tints.

Because purple is the opposite of yellow on the color wheel, it helps to offset the yellow hues and replaces them with a more platinum tone. In order to maintain your bombshell look and prevent your hair color from becoming brassy, check out our list of the 15 best purple shampoos below.

With that said, let’s get started. Here’s a list of the 15 best purple shampoos for blonde hair and their reviews.

Table of Contents

1. Clairol Shimmer Lights 16 oz. Shampoo + 16 oz. Conditioner (Combo Deal)

The Clairol Shimmer lights shampoo and conditioner set is the most popular purple shampoo on our list. It’s also a best selling product with thousands of satisfied customers.

The combo deal helps to restore fading highlights and gets rid of the lackluster copper color that plagues gray and blonde hair. While the product has a strong smell when first applied, by the time it’s rinsed out the smell isn’t noticeable.

The shampoo itself is the deepest shade of purple and turns your consistent brass hues to crisp platinum’s within minutes. The conditioner should be left on the hair for at least 10 minutes.

This’ll help to remove any traces of dryness that occur from using purple shampoo. Clairol Shimmer lights leaves your hair shiny but without any oily residue. Many women prefer this set over the expensive oils and conditioners they can purchase from high-end salons.

This is because the shampoo works for almost any tone of blonde or copper and is available at a significantly lower price. It recovers hair that has become drab and dull over time. The best feature of this product is that it can be used on natural and chemically-colored hair.

Women with graying hair also find the Clairol Shimmer lights shampoo to be useful for removing signs of aging from their hair.

Pros & Benefits:

  • Works on blonde and gray hair
  • Adds shine to hair
  • Package includes conditioner
  • Great reviews
  • Easy to wash out

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2. TIGI Bed Head Dumb Blonde Purple Toning Shampoo, 13.5 Ounce

Tigi Bed Head is a leading brand when it comes to hair care products. Due to their great reputation and wide range of highly successful products, you can always be confident when using one of their products.

The Bed Head Dumb Blonde Purple Toning Shampoo isn’t an exception to the rule of Tigi maintaining their high quality. This product is perfect for removing warm tones from your hair.

While it’s a great shampoo for everyone due to its gentle cleansing, it’s especially good for blondes trying to restore some shine and cool hues to their locks. The mixture for this shampoo includes Polyquaternium 10, which reduces frizzy hair and makes it easier to manage.

For those with orangish hair, this product can turn your color into more of a dark blonde. After just one use it’s easy to notice a visible difference in the color of your hair. The sweet scent of the Tigi shampoo is another thing that customers love.

They also comment on how easy this product is to apply and wash out. Instead of drying out hair like normal purple shampoos, the Tigi shampoo makes it lighter and adds a lustrous shine.

When you wash your hair with Tigi Bed Head purple shampoo, it receives a healthy dose of purple color. This pigment then removes copper and yellow undertones, making your blue undertones more distinguished.

However, you must be careful when using this product as it’s easy to stain your clothes and skin. A good way to avoid this is to use gloves when applying the product.

Pros & Benefits:
  • Introduces cool tones to hair
  • Easy to apply
  • Works after only one use
  • Doesn’t dry out hair

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3. JOICO Color Endure Violet Shampoo, 10.1 Ounce

The JOICO Color Endure Violet Shampoo can be used on any shade of blonde or gray hair. While most hair bleaches and toners don’t successfully get rid of yellow hues from your hair, this product has the ability to do so.

The shampoo itself gives off a light flowery smell and has a deep purple color. Customers love the fact that their hair feels noticeably softer and appears shiner after only a couple of washes.

While the product doesn’t come with a conditioner included in the package, the matching formula can easily be found on the market. When using this shampoo, you must be sure not to leave it in for too long or use it too often.

If you don’t follow the instructions carefully, you could end up with hair that’s more violet than blonde. To use the purple shampoo, begin by applying it once a week for about 5 minutes and then more frequently if needed.

To avoid getting a completely purple hairstyle, mix the purple shampoo in with your regular shampoo. This’ll help to dilute the product and will give you a more natural base to work with.

If you find that you’ve been too heavy handed with the purple shampoo, you can rinse it out with warm water, and that’ll remove the extra pigment.

The shampoo also adds volume to your hair, giving it an overall healthier appearance. It also helps to promote hair growth and can be applied to roots without worrying about damaging them.

The Joico shampoo gives your hair a more icy tone. Many customers remark that using this product is similar to going to the salon for a full touch up. This is one of the most inexpensive purple shampoos on the market and also has excellent reviews.

Pros & Benefits:
  • Adds volume
  • Sweet scent
  • Inexpensive
  • Promotes hair growth
  • Great reviews

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4. Naissant Purple Shampoo Blond Pearl Perla Beige

The Naissant Purple Shampoo Blond Pearl Perla Beige is specially formulated for dyed and chemically treated hair. It contains provitamin B5, olive oil, honey vitamin E and hydrolyzed wheat protein.

These ingredients enable the shampoo to be more than a purple toner. It’s also a hair restorative and helps your hair recover from any damage caused by harmful chemical products used when bleaching the hair.

If you’ve already had a couple of hair lightening sessions done and don’t wish to do anymore, this product can act as a substitute for regular visits to the salon.

Customers using this product were able to achieve the highly coveted silver ash blonde look they desired. The superior quality and low price of this product further attribute to its high slot on our list.

If you wish to remove all traces of that brassy, fading look most blondes are plagued with, this could be the ideal shampoo for you. It also doesn’t dry out your hair as much as most other purple shampoos might.

Pros & Benefits:
  • Works as advertised
  • Nourishing for hair
  • Premium quality
  • Low price
  • Formulated for dyed hair

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5. #BlondeMoment – Purple Shampoo for Blonde Hair By Winsome

If it’s essential for you to only use products that are cruelty-free, then this shampoo may be what you’re looking for. It’s certified not to have been tested on animals and is environment-friendly.

Besides, its responsible manufacturing practices the shampoo works well and is used by blondes worldwide. The Winsome purple shampoo is paraben free and is safe to use on chemically treated hair.

It also includes a UV Protectant. The Winsome company is another well respected and internationally recognized hair care brand. You can be assured of high-quality ingredients and socially responsible products when buying from this company.

The product itself is very pigmented and is sure to leave your dirty blonde hair with an icy white look. Because it’s so pigmented, it can also be used to neutralize brunette hair colors.

When using this shampoo, you must be careful not to overdo it as you can end up with silver or purple hair if you leave it in for too long. Like most purple shampoos, it does dry out your hair, so be sure to invest in a worthwhile conditioner.

The Blonde Movement can help you avoid the breakage, the numerous treatments, and the many salon visits it usually takes to keep the brassiness out of your hair.

It’s a versatile product that can be used at home for instant results. It can also be used by women with graying locks.

Pros & Benefits:
  • Highly pigmented
  • Cruelty free
  • Includes UV Protectant
  • Paraben-free
  • Well-known brand

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6. Joico Color Balance Purple Shampoo Plus Conditioner

The Joico purple shampoo and purple conditioner duo promises to preserve 89% of your natural hair color. It maintains this pigment for up to almost eight weeks. Because this shampoo isn’t as highly pigmented as others on our list, it won’t change your hair color too much.

It’ll only add a subtle shade of purple hues to your hair, removing any red or brown tints. Whether you’re a bottle-blonde, a natural blonde, or a fashionable woman at the age of experiencing her first grays, this is a purple shampoo that can match your situation.

The Joico purple shampoo has the right consistency, color, and transparency needed for the ultimate toning product. Because most genuine purple shampoos often have a thicker consistency and appear opaque, it’s important to check the density of the product.

If you look at the Joico purple shampoo, it’s a non-translucent product. Therefore you can be sure you’re buying a purple shampoo that’ll work properly. This product gives you the best value for your money without compromising on color quality.

This product works best for cooler blonde shades like pearl blonde and silver blonde. However, it’s also great for managing natural or beige blondes locks. The product also has a light flowery fragrance.

Pros & Benefits:
  • Good consistency
  • Maintains color for up to 8 weeks
  • Retains 89% of natural hair color
  • Light fragrance
  • High-quality product

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7. Celeb Luxury Viral Color Wash Shampoo, Extreme Purple, Citrus Bloom

Pale locks are more susceptible to discoloration. The daily wear and tear your hair goes through over time causes it to lose its vivid hue and become lackluster.

This can be due to heat styling, product chemical build-up, frequent swimming, or air pollution. This is where the Celeb Luxury Viral Color Wash Shampoo can help you. It’s an essential product for any blonde that wants to retain the natural polish and shine of her hair while toning it.

With this product, you can add a tint of blue to your fading blonde locks while maintaining that lustrous sheen in your hair. You can use this purple shampoo instead of your regular shampoo, or you can use it only occasionally if you’re worried about getting too much of a purple tone.

Not only does this purple shampoo cleanse your hair, but it also tones out the mousiness that occurs even in darker hair. This product will make dull locks brighter while nourishing them with ingredients that create a glossy look.

It also has an advanced Color Posit Technology, which prevents your hair color from fading too fast. The Celeb color wash hair shampoo is sulfate-free, paraben-free, ammonia-free, and peroxide-free.

It’s also cruelty-free and has not been tested on any animals. This is a 100% vegan product. Customers love the fact that this product is pigmented enough to be used even on darker hair tones.

While the shampoo does dry out your hair a bit, it’s nothing that a good conditioner can’t fix. The product also prevents damage to your hair by reducing breakage and hair fall in chemically treated hair.

Pros & Benefits:

  • 100% vegan product
  • Advanced Color Posit Technology
  • Cruelty free
  • Can be used on darker hair
  • Paraben-free

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8. Sexy Hair Blonde Sulfate-Free Bright Violet Shampoo

The Sexy Hair Blonde Sulfate-Free Bright Violet Shampoo is another popular purple toning shampoo used by thousands of blondes chasing that ideal platinum look.

This product cancels out any yellow undertones in your hair and gives you a more ash blonde look. The Sexy Hair shampoo provides you with glossy, well-hydrated locks that make it seem as though you’ve recently visited the salon.

However, the price of this product is less than half of what you could be charged at professional hair salons. Customers claim that this product provides even more significant results than most higher priced brands.

Because this shampoo contains a substantial amount of pigment and is hydrating most women do not require a conditioner afterward. The consistency of the shampoo isn’t translucent.

If you regularly highlight your hair and the highlights tend to get a brassy shade, you can use this product to remove those copper undertones. The shampoo gives off a mild, pleasant fragrance and doesn’t dry out your hair.

It’s a sulfate-free product that comes highly recommended by salon owners and satisfied customers. It’s also guaranteed to work on grays, blondes and copper hair colors.

Pros & Benefits:

  • Sulfate-free
  • Hydrating formula
  • Great reviews
  • Opaque consistency
  • Highly pigmented

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9. ArtNaturals Purple Shampoo and Conditioner Set

This is another purple shampoo that is sulfate-free, as is the conditioner. The ArtNaturals Purple Shampoo and Conditioner Duo is specially formulated to rehydrate chemically treated hair.

It’s suitable for blondes who’ve had multiple chemical treatments and are now looking for a more natural and low maintenance approach. The Conditioner included in the set is particularly useful for moisturizing your hair and stimulating scalp circulation.

This can be beneficial in locking in color and promoting rejuvenation in heavily treated locks. The shampoo is cruelty-free and has not been tested on animals. This product is also great for blondes that suffer from having split ends.

Because the shampoo comprises of coconut oil and vitamin E extract, it removes any traces of damage from previous overexposure to harsh chemicals and dyes. All ArtNaturals products come with a satisfaction guarantee, and you can return the product if it doesn’t work as advertised.

Because faux blonde locks require a lot more upkeep than naturally golden strands, you must work on maintaining your color. This shampoo is easy to use and gives you the same results as most high-end salons.

The product uses natural ingredients, and therefore, it doesn’t damage your hair but helps you maintain a glossy and well-kept look. Using the ArtNaturals purple shampoo and conditioner can enable you to keep your hair looking brighter for longer at a bargain price.

Remember to leave the product in for only a few minutes to avoid your hair becoming too purple. Massage the shampoo into your scalp and then rinse out thoroughly.

Pros & Benefits:
  • Sulfate-free
  • Cruelty-free
  • Contains coconut oil extract
  • Contains vitamin E
  • Value price for set

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10. PRAVANA THE PERFECT BLONDE Purple Toning Shampoo and Conditioner DUO

This Shampoo contains optical brighteners that protect and enhance your natural blonde radiance. Similar to most of the products on our list, this shampoo and conditioner set is sulfate free as well.

Instead of using harsh chemicals and dyes to lighten and brighten your hair, it uses more natural ingredients. Because harsh lighteners and bleach can increase frizziness in your hair, the PRAVANA THE PERFECT BLONDE purple toning shampoo and conditioner help the cuticle of your hair by nourishing it.

This is your hair’s outermost layer that causes hair to look frizzy. The ingredients used in this product enable your hair to lie flat, leaving you with slicked down locks.

When using purple shampoo AND conditioner, you must be careful not to use too much product. If you ever overdo it, it could leave your hair with too much of a purple tint. However, all you have to do to fix this is just rinse your hair, and the purple pigment will fade out.

Most customers recommend using this product only once a week due to its highly pigmented consistency. This shampoo is also great for those blondes that’ve had keratin treatments.

While most purple toners and shampoos will have a negative impact on any recent keratin treatments, this shampoo will work to enhance the results of your last procedure.

Using this purple shampoo consistently can extend the life of your color. By extending the life of your color, this shampoo reduces your trips to the salon saving you countless dollars in maintenance fees.

Pros & Benefits:
  • Highly pigmented consistency
  • Enhances keratin treatments
  • Bargain price
  • Nourishes hair cuticle
  • Decreases frizziness

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11. Fanola No Yellow Shampoo

The Fanola No Yellow Shampoo is a favorite with salon owners blonde hair enthusiasts alike. If you’ve been getting hair treatments for a prolonged period of time and now have hair that is too light or with too much of a yellow hue, this product could work well for you.

Because of its unique formula, the Fanola shampoo removes all shades of brass from your golden locks within a matter of minutes. The shampoo is a deep purple shade with a strong opaque look to it.

One wash is all it takes to get brighter, more highlighted hair without that annoying glittery shimmer. This product is also well suited for women who are experiencing going gray. It balances out any dirty hues in silver and gray hair strands.

It’s a shampoo that contains sulfate, but this is balanced out by its otherwise safe and natural ingredients. In order to get the best results from this product, you must wash your hair thoroughly with a regular shampoo before applying the purple toning shampoo.

You should also remember that this product is designed to help you maintain color and prolong the amount of time your color lasts. It’s not made to deposit color, and you’ll eventually have to go in for a touch up if you are naturally not a blonde.

The price of this product is a steal compared to its exceptional quality. This shampoo also boasts of a tantalizing fragrance, comprising of fruity and flowery notes. It eliminates those coppery unwanted tones that give blonde hair an unkempt dingy and dull look.

Another great feature of this shampoo is that it leaves your hair glossy, thick and manageable. This isn’t true for all purple shampoos.

This product is also great for those ladies that are on a budget as it’s available at a low price and doesn’t require the use of a conditioner. After using the shampoo your hair will feel moisturized and healthy for days.

Pros & Benefits:
  • Tantalizing fragrance
  • Extremely low price
  • Pigmented consistency
  • Strong purple hue
  • Doesn’t dry out your hair

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12. Purple Shampoo for Blonde or Highlighted Hair

The price of this product is relatively high in comparison to similar purple toning shampoos on the market. However, dyeing your hair can be an extremely damaging process, and in order to combat those harsh chemicals, you need a nourishing shampoo that is equally as effective.

This shampoo provides you with a way to get back that natural luster and shine at home. The consistency of this shampoo isn’t as thick as some other brands. It’s runnier and lighter. It’s recommended that you use this shampoo during every other wash as the pigments can be intense.

Unless you are going for a deliberately exaggerated purple hue, do not overuse this product. This shampoo isn’t suitable for darker hair tones and works well only on blonde and silver hair colors.

The Beauty With a Twist’s purple toning shampoo can be used by vegas as it’s cruelty-free. No products associated with this brand have been tested on animals. Most women that purchase this product complement its mild scent and strong toning abilities. Many blondes are repeat customers and claim that after using the product once they’ve become hooked.

The shampoo is particularly useful for those that’ve had their hair processed by bleach as this product adds back moisture to your hair while you cleanse. This product removes brassiness from blonde and gray hair and is free of parabens and sodium chloride.

Because the purple isn’t as pronounced in the shampoo, you can leave it on for longer to achieve your desired results. This also decreases your chances of staining your scalp or other areas of your skin while using this product.

However, prolonged use of the product may be necessary for you to achieve your desired results if the brassy tones in your hair are highly pigmented.

Pros & Benefits:
  • Doesn’t include sulfate
  • Helps to hydrate hair
  • Works well on bleached hair
  • Not too thick
  • Doesn’t stain skin

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13. Lush Daddy-o Purple Shampoo for Blonde or Grey Hair

When lightening your hair at home, it’s essential that you are careful only to use products that are safe for your hair and scalp. The Daddy-o purple toning shampoo is a verified product that thousands of women prefer nationwide.

This hair product prevents your blonde locks from turning brassy as time wears on. Instead of regular monthly or bi-weekly trips to the salon, you can just hop in the shower and get rid of all those copper undertones.

One of the main ingredients used in the Daddy-o shampoo is organic lemons. These will help to nourish your hair in a variety of ways. While it works great as a cleanser, it also tones and hydrates your hair.

The citrus infusion gives this shampoo a fresh and clean scent. The product itself is a thick deep purple consistency and is heavily pigmented. When using this shampoo, you want to be sure that you don’t accidentally apply it on any other parts of your skin as does leave purple/blue stains.

This product doesn’t cause any adverse effects for chemically dyed or heat treated hair. Women who’ve had keratin treatments done recently regularly use this product with any problems and with great end results. Customers comment that the shampoo leaves their hair feeling soft and manageable.

Pros & Benefits:
  • Can be used on chemically treated hair
  • Safe for scalp
  • Highly pigmented
  • Fresh, clean scent
  • Includes organic products

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14. Paul Mitchell Platinum Blonde Shampoo

The Paul Mitchell daily purple toning shampoo is a favorite among our contenders. Many women swear by this product and credit their luscious golden locks to this brand. The best feature of this product is that it hydrates and nourishes your hair while eliminating any yellow or brass undertones.

Reviewers claim that while most high-end salon treatments leave their hair feeling dry, this shampoo rejuvenates their hair and makes it appear healthier. This shampoo will brighten brass toned hair, getting rid of all its warm tones.

It helps your hair to become supple and luxurious. The Paul Mitchell purple toning shampoo will leave your hair with salon-grade results. Plenty of women receive this product as a recommendation from their stylists, so that they are able to keep their platinum hair color for as long as possible.

The Paul Mitchell purple toning shampoo comes highly recommended and has helped countless women get glowing and healthy locks.

Pros & Benefits:
  • Great reviews
  • Salon-grade results
  • Not overly pigmented
  • Rejuvenates hair
  • Doesn’t make hair dry

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15. Powerful Purple Shampoo & Conditioner Set, Sulfate Free

While this purple toning shampoo and conditioner set appears last on our list, it’s by no means of sub-par quality. The sulfate and paraben-free formula is highly coveted by blondes looking to maintain fresh and glowing hair.

Instead of harsh chemicals, the Marc Daniels Powerful Purple Toning Shampoo uses Australian native blue Cypress oil. This oil is a blue-tinted organic ingredient that tones your fading blonde locks naturally.

It can be used on naturally blonde hair, graying hair, chemically treated hair or heat styled hair safely. Because it’s a vegan product and uses only organic ingredients, you can even use this product on children.

The shampoo and conditioner are certified Cruelty Free and contain no added MIT or Silicones. Both the shampoo and conditioner are formulated with 100% natural and organic ingredients.

Customers enjoy using this product regularly as it’s gentle on their hair and is available at an affordable price.

Pros & Benefits:
  • Vegan friendly
  • Good for kids
  • 100% natural ingredients
  • Includes conditioner
  • Affordable

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Best Purple Shampoo For Blonde Hair Buyer’s Guide

Over time even the most well maintained blonde or gray hair can start acquiring a dirty or drab appearance. If you’re able to go to the salon every week, for a much-needed touch-up, more power to you.

However, most of us cannot afford the time or money it requires to get regular upkeep for a high maintenance blonde do’. Luckily purple shampoos make it possible to achieve that fresh out of the salon look at home, with just one shower.

Using these shampoos is basically a reference to color charts. As stated above that purple is the opposite of yellow on the color wheel, it stands to reason that the only color that can fully cancel out yellow hues is a deep purple tone. Picking out the right purple toning shampoo for your hair texture and color is vital to achieving your desired results.

If you don’t want to introduce too many chemicals to your hair, it’s best if you pick a shampoo that doesn’t contain sulfate, parabens, or sodium chloride. It’s also essential to check the product on a patch of skin before applying in on your scalp, to avoid any allergic reactions.

If you have only a slight tone of copper that you want to remove, it’s best to pick a product that isn’t too pigmented. If you’ve recently undergone a keratin treatment, be sure to pick a product that doesn’t cancel out the procedure.

When you’re shopping for a purple shampoo, be sure to read other customer’s comments. This can help you decide if that product is right for you.

Final Thoughts

We hope you’ve enjoyed this list of the 15 best purple shampoos for blonde hair and their reviews for 2021. If you see one that’s not on the list and should be, let us know in the comments below.



Hi there! My name is Arianna and I have a passion for cosmetics and making myself look beautiful and stylish, especially on a budget. When I'm not diving into the latest beauty trend, you can find me playing tennis and taking care of my cat Mido.

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